Is he worth a million dollars? Are we going to do this interview, with your money and your time, for a million dollars? Is the idea of having $100, $300, a million dollars in your pocket exciting or exciting for you?
You’re getting ahead of yourself. Snoop Dogg is worth millions. He’s probably worth $2 million. We’re going to be talking about him for probably three to four million years, that’s how long he’s been making music. I think in 10 years he’s going to be worth a million grand.
Do you think the music industry, specifically the rap industry, is heading toward a “noisy capitalism”?
The industry in America has been in a very bad business for decades, but I think there’s now a new beginning. People are more savvy and they’re more informed. I think the people in these industries will do the right thing in a changing world, but it may take a while until that happens, but I think the music industry has a chance. I know the musicians in hip-hop and the people in the media understand that it is time for the hip-hop industry, in the long run, to try to change its business model.
How does Snoop plan to change his business model?
It’s still too dependent on that money coming from the artists. I think there’s an opportunity to have some other business models. People have had businesses in the music business before, there’s been music stores (indeed, that’s one very interesting model). I think we need to create a business that can sustain itself. It has to have a business model that can sustain itself.
How old are you?
I’m 33. I’m 27.
How did you get started in this business?
I grew up in San Diego’s East Village. My mom sold ice cream cones on the corner. I was never the kid with that stuff – I always wanted to be different. I just wanted to have the opportunity to go into entertainment. I had good friends in the music business.
Did you ever see a rapper get rich?
Of course. I saw guys who had money, but I never saw artists get rich. That’s why I’m not a rapper.
What would a “Rapper’s Billionaire” be like? Does he live in a palace like you do?
No. No. No. No. If he had any money, sure
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