The answer varies greatly among photographers and photographers themselves. Those who think photography is a “business” say that if people want to buy a product they have to be able to show it to people, they want to “sell” something they made in a way that will make the buyer believe in the quality or value of the product.
By the same token, the idea that a business will only make money if you have all of the right people paying good money for it is hard to see if people think about photography and the business aspect of photography.
This is partially due to a misconception that photography is a “factory.” In reality not all business models are factory lines, and many artists prefer to work within these “models.” But even if a business does run a factory, it does not mean the model of “product factory” is good.
Some photographers see their business as an investment, one where if the value of an image is high enough they will make the image their own rather than taking a cut from a sale like they have in the past. This is a good business model, it’s all about making up for the loss of income that would result from being a full time model.
The problem is when businesses have a model of “product factory” then it’s hard to see which is the right approach in photography. To most photographers, it’s simply less expensive to work within a model. But the question remains as to which image is made with the best price. If the model is a photographer who believes the images he or she produces are the best they can be he or she has to consider themselves a “business” and look forward to an opportunity to make money.
The difference between a business and a model is a subtle one. A good photographer is also someone who takes all of the steps necessary to create an image that makes a particular artist feel good. Not everyone follows a model who puts out images that do this, which is why it’s important to always know “what’s good” within your own industry as this will set your own business apart from other.
Why is this? In photography the process of creating a picture is different than the rest of our art. A model who works within a business model is more likely to create images that are not great. While this is true it’s important to remember that it takes a specific type of person to create great pictures, and the business model that someone chooses to pursue is what separates them from everyone else when they create
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