No. Even though it is not a commercial venture, Pet Shop has created a strong brand image. If the business is a good business, it will get the money and all the marketing it needs. As a business owner, it is hard to give that much support. I had to pay out of my own pocket, and that is not my kind of business, I know.
Do you see your business as a part of the community?
I would have loved to get this chance and I would have hoped we would be able to do something bigger like a national campaign such as that of the Humane Society, but that didn´t happen for many reasons. There’s still a lot of work to do, but it will probably happen. I´m not so sure about that big deal of having a huge national campaign, but maybe next time.
What is the biggest challenge you had to overcome for Pet Shop to be successful?
In my opinion, it is the customer´s attitude. The customers do not understand that pet stores in Italy are much more than stores.
I think that it is an aspect of the Italian culture that is not well understood. But my customers are so understanding, I think.
Thanks for your time and all of this wonderful interview, Lottia. If you need any more details or advice for your business, please don’t hesitate to contact me.
You can use our website – thepetshop.it – for all your pet and pet store inquiries.
The FBI has issued a warning that it considers an increasing number of online threats from users. And a small company called Maltego thinks it has the answer in its encryption technologies.
Last Friday, a hacker called “Omnipreneur” made a public plea for help decrypting the contents of more than 6 million “FBI-related [IMAP] data files.” He said the files contained everything from personal information about members of Congress to details on how the bureau tracked its investigations.
But the hacker’s demand for help went beyond just accessing FBI data. He was looking for a way to access the information behind the encryption that keeps FBI email inboxes safe from online attackers, and potentially from the FBI itself. The same software he called encrypts the contents of any Maltego email—like when a Maltego administrator or a user
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