I think that most people don’t really understand the complexity and complexity of what it takes to get started with an animal care business. Just to put it in perspective, if you were to pick one place in the world to invest in, as an entrepreneur it would be somewhere in South America. Here, the price of the good is about twice as high, and the time investment per year in a business is a whopping 70,000 hours or more. This is not a fun way to start off, nor is it the most lucrative. It’s much more expensive to put in the hours to run a business than it is to go back to school to become an accountant.
What do we do? Here’s where my training comes in. I have been trained to take in what is written in a business plan, and when I read it as well as what is written down in a business plan I make sure that I take it into consideration. I write down my personal opinion as to why I think the business is right for me and for my client, and then I sit down with the client to discuss and figure out how to go about creating a business plan for this business.
When it comes to pricing my services, I try to think like one of the professionals I’ve seen in the past on commercials, when they’re negotiating with a service provider. I try to think more like a professional and less like a fan boy. When it comes to pricing for pet grooming service contracts, the price I typically try to find on PetCo is $0.60 per minute. That is, I don’t want to start a whole program and charge $24.60/minute to service clients. Letting clients pay for services rather than be priced just as if they were paying for products or services (as a customer).
The client must pay for time spent on the grooming, not for the finished product. If you’re a groomer I tell my clients that I will need them to pick up their client’s pets every 3-4 weeks during a 4-5 day period. That’s because I don’t want a client who is still not happy with their pet by the end of the week because he has an ongoing issue with it. By providing a service that’s ongoing, by just charging a flat rate, a client will not go through the pain and stress of dealing with the owner/pet about his service issues.
There is an art to getting clients comfortable enough to take on an hour or so of time
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