That’s the question. The answer depends on a lot of things. First, you really need to know what it is that you want to sell, and the market. Second, not all people are going to be ready and willing to buy stuff from you. But it does require an enormous amount of work and creativity to sell the world the best stuff. To make that work, you need to be in a position where a company pays to have your services and your ideas vetted, even if it’s just for a short period of time or for a short amount of money (the work in this space is sometimes really bad, but I’m talking about a business here, not a business strategy).
How does someone do this? I know that one person that I know that is really good at this stuff and that I’ve worked with before is a guy named Peter Guber. But I know people like Jim Cramer, Jim Cramer’s son from a previous marriage, who have a similar problem (note: you can call him an “uncle” now). That said, in one book by Peter Guber, it describes a way that Peter Guber could make money selling these same ideas to businesses. Here’s an excerpt, from page 17 of The Four Corners of Growth:
If I want to talk about value creation in the real world, not the theoretical world that comes from thinking the way I do, then I have to think about selling businesses. If I want to sell you a business that does work, delivers value, does well, and lives for 50 years, I need to know a lot of things before I can do that. I need to be willing to invest in the business; to listen to the people who are selling you the business and to try not to steal their business ideas; to learn the jargon of the business; to figure out exactly how to make the business work the way they want, and to have enough capital to do so.
That’s all I have to do, I can sell you the work, the money. Then you just figure out how to make it work the way you want and have enough capital to do so.
And now I get to start thinking about making money.
I’ve already mentioned that the market is a game, and that if you want something you’re going to need to compete fiercely (i.e. sell yourself well) to have a chance of making a profit. And I’ll talk a bit more about the specifics of making money with
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