I think it’s the black.
Somewhere in the middle is the most popular pencil in the world, because black pencils are the best. There is a market for the blackest pencil in the land. If only there were a way to get black pencils with a red tip so they won’t fade when they’re used. And if there were some black pencils with a brown tip I could sell those too.
Well, for years there has been.
It’s not even a matter of making black pencils, but selling black pencils.
You can buy the very cheapest black pencils on the blackest websites that sell black pencils on the blackest sites. They get more expensive when the blackest site is removed because the prices drop on the blackest sites.
“I have sold more than ten thousand of them over the past ten years.”
They take a good deal of time to make. The blackest pencils take a good deal of people to put together and ship. A person buying one of these pencils in a store can take three weeks to build her first version — sometimes even three weeks longer for a red-tipped one, she says.
If only she could make her cheaper black-tipped pencils cheaper.
It is possible.
But this is not a way that a black pencil will ever be a popular product on sale.
“It’s a small part of the market, but it’s a growing portion of the market,” says David Grinnell’s editor, Tom Wills. “It’s not something that is really going to change the pencil industry. It’s something that I would be surprised — it’s a little bit of a leap just to change something that is a little bit too strong.”
The pencils you buy at Dollar General are not the pencils sold by any of the three other pencil makers, Grinnell, Sibley and Black & Decker.
Most consumers don’t buy cheap pencils from any of the other pencil makers. Most Americans don’t buy pencils at the Dollar General store, but from the store that sells them to other Americans.
There is a huge segment of the American population that still buys pencils from one of these three pencil makers, and it’s not a segment that is growing. And the pencil sales that these companies take from these pencil makers is a tiny fraction of what they take from the rest of the U.
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